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Black Sheep Brewery renew partnership

26 July 2022

Yorkshire's own Black Sheep Brewery will continue to sponsor Harrogate Town ahead of the 2022/2023 Football League season. 

Black Sheep Brewery will continue its support of Town when the season kicks off later this month, and later in the season, it is hoped that fans will be welcomed to the EnviroVent Stadium with the option to purchase a pint of Yorkshire's finest, Black Sheep's award-winning Best Bitter.
The Yorkshire brewery also plans on rewarding the incredible fans, by continuing to offer 10% discount on purchases made in Black Sheep's estate of pubs for Harrogate Town season ticket holders, as well as further matchday activations and giveaways right the way through the season.
Black Sheep Chief Executive, Charlene Lyons commented: “We're delighted to once again be the official beer of local side Harrogate Town AFC. We partnered with the club last year and watched as Town fought hard each and every game to once again be proud members of the Football League, and we can't wait to watch the lads go again when the season kicks off later this month!
“We've been working with a number of sports clubs across the Yorkshire region to help grow grassroots sport and rebuild communities following the global pandemic. As well as Harrogate Town AFC, we partnered with Huddersfield and Otley rugby clubs to do exactly that, and we've loved working with these clubs to reward both the teams and the supporters for their continued support the past 2 years. Stay tuned for what we have planned for Harrogate Town AFC throughout the 2022/2023 season”.

Black Sheep Brewery had supported HTAFC throughout last season in a number of events, launches and matchday activations. In addition to being the official beer of the club, in August 2021, Town's newly built car park terrace was renamed ‘The Black Sheep Brewery Stand'.
Most notably, the brewery collaborated with the club to launch a new beer, Yellow Black Army, to celebrate Harrogate's recent promotion to League Two. A fruity, powerful IPA packed with American hops, Yellow Black Army was made available at the HTAFC store in Harrogate, the brewery itself in Masham and on the Black Sheep Brewery website.  
In the club's final game of the 2021/2022 season against Sutton United, Black Sheep Brewery supported with a matchday activation to giveaway free Yellow Black Army beer to Town fans. Five supporters from the AON Stand and five supporters from the Black Sheep were selected for either Team Harry Gator or Team Black Sheep, taking penalties against each team's mascot. The eventual winners of the penalty shootout were awarded with ‘their height' in Yellow Black Army beer.
Harrogate Town AFC Chief Executive, Sarah Barry, added: "We're delighted to be once again supported by our friends Black Sheep Brewery. Local businesses are a vital part of our club and the support of Black Sheep Brewery for another year is a terrific boost for us and our fans. We hope to offer Black Sheep beer to home and away fans in the 22/23 season to come which will provide another exciting progression for our club as we aim to offer the best fan experience”.

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