Harrogate Town AFC are delighted to announce a new partnership with Cellnutrition Sport, a leading provider of hydration and recovery products.
Under the terms of the agreement, Cellnutrition Sport will become the official hydration partner of the club, providing its HYDRATE 78 and HYDRATE 78 Night solutions, both of which are included in their Cellular Fitness protocol to the entire first-team squad for the 2023/24 season.
Both solutions work on a cellular level, delivering much different and unique benefits such as fast & complete recovery, sustained focus, eradication of cramps and DOMS, deeper sleep, prolonged stamina and enhanced brain hydration.
Defender Toby Sims said: “I’ve been using HYDRATE 78 and HYDRATE 78 night for quite some time now. As an athlete that usually struggled with cramp 70-80 minutes in to a game, HYDRATE 78 is a product that I’ve felt huge benefits while using, as I am now able to play at 100% for the full game without having to worry about cramp.
"In addition to this, HYDRATE 78 night is a product I can’t speak highly enough of, not only do I sleep much better and deeper but I feel much more recovered and refreshed when waking up which helps me reach my full potential every day.”
First-team manager Simon Weaver said: “We are thrilled to partner with Cellnutrition Sport, a company that shares our commitment to excellence. Hydration is essential for athletes of all levels, and the Cellular Fitness protocol provides the best hydration solution on the market. We are confident that this partnership will help our players perform at their best and recover quickly after games.”
Cellnutrition Sport CEO John Kelleher said: "We are excited to partner with Harrogate Town AFC, hydrating, recovering and protecting players is at the top of our priority list. We believe that our solutions can help the club’s players achieve their goals, and we look forward to supporting them throughout the season.
"We’re on a mission to shake up the sports fitness industry and I really believe no other brand out there provides their athletes with protocols that work on a cellular level for enhanced performance, complete recovery and repair.”
Town trialled the Cellular Fitness protocol which is made up of HYDRATE 78, HYDRATE 78 Night and Sports Essential Fats for a period of 3 months at the end of last season.
Ben Rome, First-team Strength & Conditioning Coach added: “We started using Cellular Fitness HYDRATE 78 and HYDRATE 78 night products in February 2023. We had an issue with three of our first team athletes becoming susceptible to cramping in the latter stages of games.
"The three players started to use HYDRATE 78 before, during and after training and matches along with taking HYDRATE 78 night on an evening before bed.
"The results we saw was an instant improvement in all player’s hydration testing scores along with a reported improvement in both sleep quality and muscle soreness.
"The three players were able to complete all remaining fixtures without reporting any problems with muscle cramping one player even scored a crucial equaliser in the 98th minute of a game.
"I have been really impressed at the results of using Cellular Fitness solutions both in objective measures in seeing such an improvement in hydration status in the players since using the solution and also eliminating muscle cramps and aiding sleep and recovery. I’m delighted to have the Cellnutrition Sport on board for the season.”
You can find out more about Cellnutrition Sport and their Cellular Fitness protocol which includes the HYDRATE 78 and HYDRATE 78 Night solutions on their website.